Revitalizing traditional brands – Seves Glass Block
Seves Glass Block is the world’s leading supplier of glass blocks for the construction industry. The company supplies high-end products for specialist applications as well as standard products for private households. Due to numerous changes of ownership within a relatively short period of time, the company’s profile with customers, designers and the public had become blurred. Market share had decreased.
We supported our client in assessing the market potential of glass blocks in the various segments of the construction industry. Moreover, we jointly developed positioning suggestions for the traditional brands in order to sharpen their profiles.
Today the brands of Seves Glass Block are excellently positioned in the relevant markets. Customers have regained trust and market share has developed favorably.